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effective online marketing

We know that effective online marketing - is a human activity directed at satisfying needs and wants through exchange. The components of marketing are: product; price; advertising. The main functions of it is: market research, pricing, advertising, sales promotion, marketing, assortment planning, etc. The main focus of online marketing is to promote your site to search engines. This site promotion in search is a prerequisite for achieving effective interaction with the target audience or customers and directories are the main thematic channels, which target visitors come to the site. Website promotion in that - a complex of it activities to promote the site on the Internet to become known resource of the target audience and customers visit was: 1) promotion of the site (link building base); 2) optimizing the site; 3) advertising on the Internet; 4) carrying out surveys, support for communication with customers (the organization of effective customer feedback, rapid study of their needs); 5) constant support, optimization and monitoring of the effectiveness of its functioning; 6) changes in marketing plans in accordance with the changing situation. Internet advertising - It is necessary to distinguish between advertising their own Web-site and advertising on the Internet as a business. Advertising as a business based on providing space on the pages of your site to paid links on the Web-site of the customer.

The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search . Yahoo and Bing, are less important but still an important part of everything marketing. Content is King - Prospects are more likely to buy from you if you are a thought leader, so establish yourself as one by creating extraordinarily helpful content. Take decisive action to ensure prospective customers are attracted to your site as a place to find answers. Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive Generosity is Also King – Another key part to attracting customers is your generosity in giving away information, access to tools, etc., which also earns you inbound links which improves your search rankings Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. Remember, ‘be real’ and ‘be there’ to help the community rather than to push products. Calls-to-Action – It’s important to provide something of value that solves a problem for visitors in exchange for their contact information. Often traffic will not be ready to buy right away, but a tempting call to action will lead them down the sales funnel.This is effective online marketing

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